"...Amid the Bangalore water crisis and shortage, NOX DETOX encourages reducing laundry frequency with our odor control deodorant cream for men and women. Offering 24+ hours of freshness, it allows clothes to be worn atleast twice, conserving water and easing the strain on resources..."
In recent times, several states across India are grappling with a severe water crisis, accompanied by the sweltering heat. This situation has become a day-to-day challenge not just for professionals and students who commute to offices and institutions but for everyone whose daily routines involve stepping out into the heat. As a result, they get their daily wears rapidly soiled, that can neither be re-worn without washing nor comfortably endured.
During these tough times, small gestures and innovations can lead to significant relief. At NOX DETOX, we've been pondering over how we might contribute to alleviating some part of this crisis, even if just a fraction. With water so scarce, could we possibly make our clothes last longer between washes?
The potential to wear clothes at least twice before washing could significantly reduce water usage, allowing those precious resources to be directed towards more critical needs.
Now let’s analyze how much water could be saved from the below situation where:
According to the above situation,
A standard 7 Kg Top Load Fully Automatic Washing machine consumes “80 Litres” of water per wash &
A Standard 7Kg Front Load Washing Machine consumes “50 Litres” of water per wash
So according to simple mathematical calculation: if washing frequency of the top load washing can be reduced from 4 times a week to 2 times a week, then they will reduce water consumption from 320 Litres to 160 Litres a week, i.e., consumption will be approx. 640 Litres a month and another 640 Litres will be saved. Therefore, in a year, through this method 8,320 Litres of water a single family of 2 members will save. Like wise if 1,000 such families in a locality follow this method, they will save 8,320,000 ~ 8.3 million Litres!
Thus, by reusing clothes and reducing the wash cycles per household, the combined effect on water savings could be substantial.
But how? – is the million $ question here.
How can you reuse the clothes without washing?
Ok, we offer you a quick and easy solution to that. And the simplest solution to that is:
“CONTROLLING YOUR BODY ODOUR for longer time!”.
We, ourselves have experienced firsthand the impact of such crises during our time in Bangalore, and we understand how it feels like when there’s scarcity of water. To combat this, we have designed a body odour control cream to control the microbial multiplication process, and odour control due to their propagation and fermentation process, thus giving a more comfortable and hygienic experience.
We feel amazing when our customers across India come and tell us their stories about how our unique and innovative body odour control deodorant cream named: Nox Detox Smell-Be-Gone has provided over 24 hours of continued freshness. It encourages us when customers claimed it has given the longest duration of protection against bad body odour. It feels overwhelming when users text us in our whatsapp biz account not inquiring but rather telling us how they enjoyed entire day by dancing and celebrating without changing clothes or carrying deo sprays around.
So, you see, as a small startup company, we know we can't tackle giant issues like climate change or the overarching water crisis alone. However, we are hopeful that our product can offer a bit of respite by promoting more sustainable clothing usage practices.
We encourage every individual, who is facing such crisis at the moment to think of this not just as a product promotion, but as a step towards sustainable living in these challenging times. Remember every little effort count, and together, we can make a bigger impact.